Consumers Changing the Game of Luxury in Beauty

The World of Luxury Beauty is changing.

It’s no longer about buying and owning rare and beautiful things. Consumers seek experiences that embody luxury and that are customised and meaningful to them.

Luxury beauty also about the desire to live healthy and active lifestyles without compromise when it comes to the ingredients used in beauty products or how they are produced.

This “new” consumer expects to be able to find these elements at all touchpoints, whether in-store, travelling or online.

There is a clear shift from creating and marketing products to creating a deeper and more lasting connection to the brand.

Do you have a winning strategy? If you are interested in finding out more, join Estee Lauder, Amorepacific, Unilever, L’Oreal, CHANEL, Elizabeth Arden, NUDESTIX, Waft, Amazon, CitrusTV and other experts to define next steps and actionable ideas on how to succeed in the world of the new luxury in beauty.

INNOCOS Agenda (Dubai May 16-17) and Lisbon (June 29-30) here>>>

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