INNOCOS Dubai, May 16-17

The World of Luxury Beauty is changing. The modern consumer seeks out not just experiences, originality, luxurious, indulgent formulations and packaging, but also a desire to live healthy and active lifestyles without compromise when it comes to the ingredients used in beauty products or how they are produced, and expects to be able to find these at all touchpoints, whether in-store, travelling or online.
Do you have a winning strategy?
If you are interested in finding out more, join the leaders of beauty industry at INNOCOS summit in Dubai, May 16-17, to define next steps and actionable ideas on how to succeed in the world of the new luxury in beauty. We will also continue with Beauty Startup Exhibition area.
You can download the most updated agenda at any time here.
Why should you come?
  • Build smart connections between international marketing leaders and GCC marketers at the One-and-Only international meet up to discuss high level strategy
  • Access key insights, learning’s and visions from top global beauty industry leaders from around the world: Europe, Middle East, USA and Asia, in the areas of Marketing, Product Development, Consumer Insights, Retail, Travel Retail, Product Development and Technology
  • Be up-to-date and challenge your strategy with the latest market trends and innovations such as redefining luxury, premiumisation,niche brands the power of social media community, seamless omni-channel experiences, Augmented Reality, disrupting the perfume industry, millennials, new ways of communicating with the consumer, customization, personalization and how to be different in a competitive market and stand out from the crowd.
  • Make deals and sell more beauty products in Middle East and globally.
PLUS! The INNOCOS summit features:
⁃ 20 senior speakers from leading beauty brands & retailers
⁃ 2 Days in a luxury 5 stars hotel
⁃ 10+ networking hours
⁃ 1 beauty startup exhibition area opened during the breaks
⁃ 98% average delegate satisfaction rating (based on last year’s conferences)
⁃ 81%+ average senior, client-side audience (based on last year’s conferences)
⁃ 1 panel discussions: “Landscape of Beauty industry in Middle East “
⁃ 1 Brainstorming session” Brands and influencers: Creating Collaborative Content”
⁃ 2 Conference Chairman
⁃ Facilitated Networking Hosts
⁃ Open Q&A
⁃ Tickets to visit Beautyworld Middle East included with VIP breakfast on the first day
⁃ Post conference Abu Dhabi City Tour, 8 hours, including pick & drop in Dubai.
Who will be there?
International and local beauty brands and retailers. CEO, CMO, SVP, VP and Directors of:
⁃ Marketing
⁃ Digital marketing and eCommerce
⁃ Business Development
⁃ Consumer Insights
⁃ Research & Development
⁃ Innovation
⁃ Branding
⁃ Packaging
⁃ Retail
⁃ Market Research

INNOCOS Dubai program will start with the VIP breakfast at Beautyworld Middle East and continue after lunch with an opening Keynote presentation by Shahzad Haider, Chairman, The Fragrance Foundation Arabia, on ”The Landscape of the Beauty industry in the Middle East”, followed by a panel discussion with local beauty industry leaders, who will be presenting their viewpoint on the beauty growth dynamics in the Middle East.

Some of the other sessions include:

Matt Schleiffarth, EVP Corporate Development, Younique Products, who led the creation of the company’s US $1 billion strategic partnership with Coty, and continues to serve on the Younique executive team as a strategic advisor to the CEO, will be speaking about the power of a social media community. He will share the Younique’s story of hyper-growth driven by a powerful online sisterhood.

Chris Hobson, CEO and founder, Patchology will be speaking about the beauty of millennials and how Patchology is combining data, creativity and brand authenticity to forge a connection with millennials.

Jenny Frankel, Founder and President, Nudestix will continue the conversation about the next generation of real beauties and will examine the influence of millennials and Gen Z in this new market.

Nicolas Bruylants CEO, Citruss TV will be speaking about Middle Eastern women’s beauty shopping habits and how TV shopping fits with their lifestyle today ie TV shopping & online vs offline

Jinpyo Lee, VP of Strategy and business Development, AMOREPACIFIC, one of the most innovative beauty brands in the world, will be presenting on K-Beauty, a term that is creating great excitement in the beauty industry, both in South Korea- where it originates- and as its influence spreads across the world.

Jennifer Tidy VP Partnerships MODIFACE, the lead sponsor of the event, will present the impact of Augmented Reality on beauty consumer and beauty retailers and the future of virtual makeover technology. 

The world as we know it has changed forever. The last few years have been defined by a flood of digital and scientific innovation, altering our lives so inherently, that we wonder how we ever functioned before. Furthermore, we have seen an enormous shift culturally, economically and politically in a very short space of time, resulting in an increasingly strained world. The Future of Beauty and Personal Care will be the theme of speech by Hannah Roberts, Prestige Communications Director & Global Head of Trends, Unilever.

Retail accounts for 80% of global beauty purchases, but needs to compete within an omnichannel environment. Not only must retailers adapt in-store and digital communications, but must target Generation Z, the beauty shopper of the future.

Tracing the different steps of the customer journey and what it means for marketing activities will be the theme of the presentation by William Koeberle, president,  European Federation of Perfumeries, former CEO Marionnaud . 

Disrupting the Perfume industry by putting the customer at the heart of the brand will be presented by Valerie Boffy, Founder and CEO. Waft a new and exciting fragrance brand concept from Singapore.

Co-founder of French brand EX NIHILO Paris, Benoit Verdier, will be presenting on how his new brand invented a smart new way to smell perfume.

Thijs Faas, CEO, Ellis Faas, will present the story of this amazing luxury color cosmetics brand from the Netherlands, using the brand’s DNA aiming to make make-up easier for the consumer: easy portability, easy application, longwearing textures, and the Human Colours concept that all shades should suit any skin tone, age or style.

Customization and DIY trends will be presented by Tina Hedges, CEO and Founder of new and incredibly popular brand from USA, LOLI Beauty. Tina will share her mission to create a place to personalize, share and explore beauty ingredients, recipes and rituals while also making valuable connections with other women around the virtual table in LOLI’s Kitchen of Beauty community.

Geeta Chaudhary, COO Maruva Cosmetics, from Zimbabwe will be presenting the Maruva’s strategy to transform into a luxury natural and ethical cosmetics brand, by overcoming negative stereotypes & celebrating cultural diversity.

A natural story in a luxury market will be presented by the founder of Malée, Zeze Oriakhi-Sao, which has been very successful in South Africa and UK. Malée products contains carefully selected natural active ingredients, which can be found in plenty on the African plains and in the average African kitchen cupboard, having been used over generations to heal, soothe, nourish and protect skin.

There are more insightful presentations scheduled at INNOCOS Dubai at the Fairmont hotel on May 16-18, want to hear more? Come to join us! For more information and to register go to or download the agenda here.

Would you like to consider attending?
Tickets are going fast, to reserve you place go to INNOCOS website.