We are excited to announce the program for the 2018 INNOCOS Summit. This year’s program will provide invaluable insights on the beauty industry’s hottest emerging trends and how they are reshaping the future of beauty as we know it. Areas of focus will include marketing and operational best practices, success stories, innovation strategies, and advice on how brands and retailers should respond to the ever-changing modern customer.
Trends are coming and going at a much faster rate than ever before, and INNOCOS’ 2018 agenda will take a closer look at these trends to better understand the drivers behind them and anticipate potential future outcomes. We cannot predict the future of the world, but we can certainly try to understand the forces that shape it by observing the fast-moving elements that fuel it.
INNOCOS’ World Beauty Innovation Summit is proud to be a truly unique and diverse global community like no other in the beauty industry – comprised of cross-cultural, cross-category and cross-discipline professionals:
Global representation from Eastern, Western, and emerging markets
Categories including colour cosmetics, skincare, hair-care, personal-care, fragrances and much more
Participating disciplines including Marketing, Digital and Social Media Marketing, Consumer Insights, Technical Regulatory, New Product Development, Research and Development, and Retail and Sales
New in 2018:
Packaging Workshop: Pre-conference half-day workshop that will shed insight on how to design and develop packaging that resonates with today’s modern and savvy customers.
Matchmaking networking hour
Beauty Discovery Area: Live product demos to explore and investigate the latest trend-led beauty products in this exciting new live format table-top exhibit.
Influencer’s panel: Influencers have been invited to answer questions from the audience.
#beauty20 Awards: Celebrating the winners of the #beauty20 Awards.
INNOCOS Venture: Beauty startups pitch hour.
Case study presentations covering:
MARKETING, CONSUMER INSIGHTS, TRENDS, INNOVATION
A future in which cosmetics are connected, customized and designed to meet each consumer’s needs and enhance the consumer experience
What makes tomorrow’s beauty customer tick and how to reach them in more specific and personalized ways
Consumer Engagement: Why customer data is essential in shaping your marketing strategy
The new face of loyalty and how to leverage data to shift away from discounts. (invited: Ulta Beauty)
Relevance & personalization
Raising awareness around environmental challenges with engaging and transparent campaigns
The future of heritage brands: How to transition to adapt for millennial and Gen Z consumers without losing heritage.
From micro patches and ‘wearable technology’to ingestibles tracking the movement and efficacy of beauty supplements
Internet of things (IOT) and smart/intelligent products that anticipate the consumers every move.
Determining which beauty growth strategy is future-oriented: exclusivity or omnipresence?
THE FUTURE OF RETAIL
How retailers can capitalize on consumers’ desire for convenience and personalization
A perspective on emerging technology
New store formats and concepts, opportunities for pure plays in the offline space, and the importance of customer engagements over transactions
Measuring success in omni-channel distribution
Removing artificial barriers across channels to better serve your customers
Inspirational content for maximum cross-channel impact
How to expand your mobile commerce footprint: Lessons learned and where we are going.
Taking advantage of machine learning and artificial intelligence to drive smarter retail decisions.
Gameifyingthe shopping experience to drive loyalty
Sustainability in the Supply Chain: The retailers’ perspective (invited: H&M)
Male cosmetics counter
Machine learning improves our ability to predict what consumers will love. Improving the customer experience and brands’ ability to make the world’s best formulas, it can drive future product development
Bespoke offerings focusing on education, events, and entertainment, delivered online and in the physical retail space
Top trends fueling the Future of Retail– Panel
Which e-commerce business models represent the highest opportunity or the highest competition
Achieving personalization by activating artificial intelligence (AI) and augmented reality (AR)
Experiential technology: Digital retailing and devices reshaping the beauty industry
How to use, collect, and optimize data to enhance customer experience
Inspiring brand loyalty with video
What is the impact of Instagram in buying patterns for beauty?
Brands and influencers: Creating collaborative content
How micro-influencers are changing the beauty industry
Impulse and social shopping
Social media platforms creating advanced artistry and experimenting with makeup (3-D makeup, Swarovski lips, molten-liquid metallic lips, pearl-adorned faces, layered metallics)
Designing compelling narratives amplified across all meaningful channels
Embracing diversity and inclusivity
The future is premium
“Asianification” still going strong
The new beauty is health and wellness
Natural and clean beauty
Probioticsfueling a toxin-free skincare revolution
Water is the new commodity
Energy boosting ingredients
The rise of ‘kitchenbeauty’
The future of packaging
Panel Discussion Face-Off: Indie vs Big Brand, comparing and contrasting best practices