Pure, Potent, Personalization: LOLI’s journey into BIY (Blend It Yourself) Beauty


  • A brief overview of the global “customization” trend across numerous industries (food, fashion, automotive, etc.)
  • The initial inspiration for LOLI: “heritage” recipes passed down from generation to generation in Tina’s family; her personal drive to reclaim her beauty + wellness through reducing the amount of chemicals she was ingesting and slathering on her skin; the idea of taking “ownership” of your beauty routine by freshly blending only the ingredients your hair, skin and body need at that precise moment.
  • Early learnings and pivots in LOLI’s first 18 months of operation (what worked and what needed tinkering with).
  • Case Study: Urban Outfitters Pop-Up Shop: this worked especially well for LOLI, helping to shape the brand’s further forays into this “movable” retail platform.

Location: Auditorium Date: May 17, 2017 Time: 4:15 pm - 4:45 pm Tina Hedges