Pure, Potent, Personalization: LOLI’s journey into BIY (Blend It Yourself) Beauty
A brief overview of the global “customization” trend across numerous industries (food, fashion, automotive, etc.)
The initial inspiration for LOLI: “heritage” recipes passed down from generation to generation in Tina’s family; her personal drive to reclaim her beauty + wellness through reducing the amount of chemicals she was ingesting and slathering on her skin; the idea of taking “ownership” of your beauty routine by freshly blending only the ingredients your hair, skin and body need at that precise moment.
Early learnings and pivots in LOLI’s first 18 months of operation (what worked and what needed tinkering with).
Case Study: Urban Outfitters Pop-Up Shop: this worked especially well for LOLI, helping to shape the brand’s further forays into this “movable” retail platform.