Back in her teenage years, Diana V. Carriço has probably experimented with all available skincare and makeup products in the market without an accurate understanding of what they did to her skin. This confused, over-stimulated beauty junkie attitude went on into her twenties, at which time she began to actually read the labels and became interested in studying and understanding the world of cosmetics. This marked a turning point in her journey, emphasized by her own empirical observation: Those thousands spent on “beauty products”, with constant acne breakouts, dry skin, dark spots and sun exposure signs to show for it were the visible legacy not of a lack of care, but of a skin that in spite of care was not getting any better.
It was in 2013, while working as a trends researcher in the fashion and beauty industry, that Diana realized several well-known brands were portraying untrue and misleading information about their products. The industry standard is seemingly less interested in safe, sustainable, effective products that treat your skin than it is in marketing the creation of “fast beauty” products with (not so) fancy ads that sell false promises of standardized “beauty” and normalize unrealistic stereotypes in the process.
A three year period of intense research followed, anchored by a firm conviction that a relationship with a brand shouldn’t be only transactional but primarily transformational. The idea came up: to create an androgynous & timeless skincare brand with products comprised of minimal, potent and innovative ingredients capable not only of nourishing the skin without overfeeding it but also adapt to all of its specific quirks and behaviors and match the hectic and eclectic lifestyles of modern life.
With an interdisciplinary global mind – being graduated in Marketing Management, Specialised in Product Design, holding a master degree in Service Management and Master in Cool Hunting and Innovation Management with a Certification in anti-ageing skincare formulation – allied with the old passion for cosmetics, what follows is the fruit of its creator’s dream: Skincare products conceived to not only act on the surface but, when allied with healthy diet habits and small daily care rituals, stimulate and nourish the skin from within; formulas that ideally combine natural ingredients with the best and latest in human technology, countering the myth that “natural’s always better” with its own motto that “just because it’s natural, it doesn’t mean it’s safe and just because it’s human made, it doesn’t mean it’s harmful”; and artistic packaging designed from get-go to outlive the products it contains and have a life beyond recycling through creative repurposing as communicating a very strong hidden message about sustainability that only a client that possesses a MY product will understand. A brand that combines all these elements in a holistic approach, materializing through it a new place for creation – Youthland – a raw universe, transparent, timeless, transformational and humanist where differences are celebrated and stereotypes don’t live. – Made in Youthland® was born, representing a new luxury movement in the cosmetics industry and is currently growing firmly in Europe, Asia and America.
A brand that combines all these elements in a holistic approach, materializing through it a new place for creation – Youthland – a raw universe, transparent, timeless, transformational and humanist where differences are celebrated and stereotypes don’t live. – Made in Youthland® was born, representing a new luxury movement in the cosmetics industry and is currently growing firmly in Europe, Asia and America.