Jenny Frankel, Founder and President of NUDESTIX, is a chemical engineer with over 20 years of beauty experience. She is equal parts scientist, visionary and marketing ingenuity. With her Bachelor of Science in Chemical Engineering at the University of Toronto, Jenny quickly landed a position in Research & Development for the creation of innovative beauty products with industry giant, MAC Cosmetics.
In 2000 Jenny co-created and assumed the position of Executive Vice President of Cover FX – a cosmeceutical complexion brand created for skin conditions and sensitive skin.
In 2014 Jenny returned to her passion – the Beauty industry. Identifying the ‘white space’ in the cosmetics industry for innovative, neutral-tones, easy-to-use makeup products and collaborating with daughters, Ally and Taylor on product ideas, shades and cool style, NUDESTIX beauty was born. This labour of love resulted in a streamlined makeup collection designed to provide a quick and easy, nude look that works for all faces.
An established on-air guest, brand ambassador and sought after public speaker, Jenny is an avid supporter of women entrepreneurs and is a member of the Women of Influence and Canadian Women’s Foundations.