Joy Chen

Joy Chen is the Chairman & CEO at H2O+ Beauty since February 2015, previously holding a position of Chief Executive Officer for YES TO Inc., which specializes in Natural Skincare globally. She has transformed the business and has catapulted the brand to the #2 category leadership position in natural personal care. Despite the economic downturn in the last several years, she successfully quadrupled the business revenue and increased the valuation of the company by five times since she joined. With these business results, YES TO Inc., has been recognized in the Top 100 fastest growing companies in San Francisco Bay Area. Moreover, the YES TO brand has won over 50 product awards from industry experts since her tenure. Prior to YES TO Inc., Joy has spent 17 years at the Clorox Company, and was the Vice President General Manager of the Laundry business. She had responsibilities for a business over $1B, handled the company’s most valuable brand equity, Clorox, and managed a large multi-functional organization.   Her other Clorox positions included senior leadership roles in Marketing, Sales and Operations. Her work experience spans large and small companies, focuses on tackling complex, business turnarounds and shows her leadership effectiveness through leading organizations through change.

Joy is an active Board member and advisor for start-up businesses and non profit. Specifically, she is active with 18 Rabbits and 479 popcorn. Additionally, she is on the Board for Junior Achievement. She supports many women entrepreneurs by providing guidance and coaching to starting founders/CEOs in the San Francisco Area.     She is also active with Network of Executive Women, a key women executive organization group in the USA, whose purpose is to empower women to reach their potential professionally. In order to share her expertise, she has been the keynote speaker at numerous business conferences and has written blogs and articles for business magazines. Recently, she has been awarded 2012 Most Admired CEO of the Year and 2013 Most Influential Women in the San Francisco Bay Area.     Joy received her undergraduate degree from UC Berkeley and a Masters of Business Administration from Harvard University. For fun, she and her husband enjoy adventure travel, NASCAR racing and searching for the next new, undiscovered Michelin star restaurant around the world.


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