Rachael Ostrom

Rachael Ostrom is Aveda’s executive director of consumer engagement and has been with the company for 12 years. She is currently responsible for cause-related marketing, CRM, loyalty marketing, advertising, digital, and E-commerce globally for the Aveda Corp. During the past 12 years she has worked to position the company as a leader with the beauty industry, as well as an environmentally conscious corporation. Since becoming the first professional brand in the haircare industry to launch E-commerce in 2004, Aveda has seen tremendous success and innovation within the online channel. Aveda followed its E-commerce success in 2009 by becoming the first brand in the beauty industry to launch a mobile commerce site and was recently named “best-in-class” by Mobile Commerce Daily.


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