Vice President Marketing, Asia Pacific, Beiersdorf
Sonja is a seasoned international marketeer proficient in the language of global beauty.
She spend three years in Shanghai where she oversaw the No 1 skin care brand in the world for Asia Pacific Region & just recently located back to Germany to take over global responsibilities.
Building on her expertise in creating, shaping and setting strategies alive & her business sense to seize new opportunities offline as well as online, she passionately leads high performance teams across countries & functions.
In her career she worked in local, regional & global roles around the globe : From Germany & Austria to Poland & Northern-Europe as well as Thailand, India & China. She maximized the potential in mature markets & especially succeeded in creating & implementing new business opportunities & approaches in emerging markets.
She believes that in global FMCG businesses one must stay true to the core of the brand and maximize the success of innovations by getting as close as possible to local market & consumer needs.