Swan Sit has spent the past decade of her career accelerating digital into legacy companies. She is the Vice President of Global Digital for Revlon, responsible for digital marketing, social media, etailer sales and digital innovation. As part of the Revlon portfolio, she developed Elizabeth Arden’s first digital platform, grew etailer sales by double digits, launched augmented reality makeover and skin diagnostic apps, and spearheaded the company’s award-winning “Desk of Liz Arden” social campaign. As the Executive Director of Online Strategy for the Estee Lauder Companies, Swan helped grow their global marketing, ecommerce and mobile sites from 125 to 450, with double digit sales growth across 30 brands and 50 countries. Previously, Swan was a Management Consultant at Bain & Company with a focus on growth strategy, operational efficiency and private equity due diligence. As a Product Manager at Newell Rubbermaid, she developed products for Wal-Mart, Target and Lowes – launching a factory in China during SARS – and ran the grassroots Trend Marketing Team. Out of college, she capitalized on the Internet boom at Trilogy Software, creating marketing campaigns that still live in dot-com infamy.
Swan was voted a Brand Innovators Top Woman in Marketing to Watch and 40 Under 40, Consumer Goods Technology Visionary and Luxury Daily’s Woman to Watch. A regular on the conference circuit, this year she has spoken at SXSW, Cannes Lions, Etail East, Women in Retail, Web Summit and the largest digital conferences in Scandinavia and South Korea.
Swan graduated with BA in Economics from Harvard and an MBA from Columbia. Having traveled to 65 countries, her favorites include Antarctica, North Korea, Mongolia, Rwanda, Bhutan and Myanmar. She sits on the boards of L2’s Client Advisory, Consumer Goods Technology Executive Council, Women in Retail, Momentum Events, BWG Strategy and Worldview’s space think tank, as well as the Impact Network and Foundation Rwanda philanthropies. She can often be found smashing a volleyball or chasing restaurant openings around NYC.