Valerie Hoecke

After more than 15 years leading account management and strategic services, dishing out advice at interactive agencies, Valerie Hoecke is finally getting a taste of her own medicine. Fortunately, it comes with a spoonful of sugar at Benefit Cosmetics, where the tagline is “Laughter is the best cosmetic, so grin and wear it.” Valerie presently serves as the VP Digital Experience & Commerce at Benefit Cosmetics, a global prestige cosmetics company, one of the LVMH brands. At Benefit, Valerie is responsible for the growth of the brand’s global ecommerce channel, for sales through a variety of 3rd party ecommerce channel partners, and for all digital media strategy and online marketing for Benefit. Immediately before joining Benefit, Valerie served as the General Manager for Method San Francisco, a brand experience agency, and before that as VP Client Services or VP Strategy for a number of interactive agencies.


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