ZEZE ORIAIKHI-SAO IS THE FOUNDER OF MALÉE, A RANGE OF PREMIUM FRAGRANCE AND BODY CARE PRODUCTS MADE WITH 100% NATURAL ACTIVE INGREDIENTS.
Zeze Oriaikhi-Sao speaks with passion and love about her role as founder of the UK’s newest and most luxurious range of fragrance and body care products, Malée.
Reeling off the qualities she feels are necessary in a successful beauty entrepreneur, the thirty-one year old Nigerian born businesswoman’s, eyes are bright, hands expressive, she is clearly an individual who has found her vocation: “Determination, passion, instinct, financial savvy and strong communication skills…A good idea simply isn’t enough in today’s crowded marketplace,” she
continues, “as well as high quality products and the logistics etc. that go with bringing a brand to market the range must also make a lasting impact with the users that stays with them throughout the day. The touch, the gentle but lingering fragrance…”
Educated in the UK, Zeze’s passion for travel was ignited at an early age, which is illustrated in her range and her determination to crack the British market after great success in South Africa.
“I was born in Nigeria, raised in the UK and then moved to South Africa in 2009. I was 24 years old, with two degrees and after a stint in telecommunications I had a burning desire to turn my dream into a reality.” Explains Zeze, “it was the middle of the global economic crisis and there was literally nothing to lose
and everything to gain. My plan was thoroughly researched and although the South African beauty industry was in its infancy I decided to go for it and Malée was born.” Her leap of faith was rewarded. The world-class range was a hit. Not long after launch, a Malée store opened in Johannesburg, and the range was quickly stocked by many of the country’s upscale hotels and spas.
Six years on Zeze is back in the UK, with a taster selection of the
products that are incredibly successful in South Africa, a new British manufacturer and an aspiration to share the beauty and charm of her unique and diverse continent.
Each Malée product contains carefully selected natural active ingredients, which can be found plentiful in the African plains, the average kitchen cupboard and have been used over generations to heal, soothe, nourish and protect skin. Ingredients such as shea butter, cacao seed butter and avocado oil are used in the same natural way her ancient African ancestors would have used
them, a celebration of the lineage of African beauty and healing rituals formulated using modern scientific research proving its efficiency and suitability for all skin types.
If Zeze’s aim is to capture the essence of Africa in every jar, bottle or pump of Malée’s fragrance and body care products she has succeeded. The products are rich in powerful botanicals that have been used for centuries to soothe, pamper, relax and protect granting users a healthy yet luxurious spa experience that nourishes and pampers skin and well-being and making a connection to the wonders and the heart of Malée’s motherland.
Malée is a term of affection for a strong learned woman in her native language Bini and an expression for ‘Beauty with Soul.
All Malée products are free from parabens, silicones, mineral oils and animal derived ingredients and let ‘natural science’ do the rest.
SM: @maleeonline.com | www.maleeonline.com