Clariant

Be one step ahead

BEAUTYFORWARD®

BE INSPIRED BY OUR NEW TRENDS AND FORMULATIONS

CUSTOM

ORIGIN

REVIVE

BALANCE

OUR BEAUTYFORWARD® TREND GUIDE FOR THE PERSONAL CARE INDUSTRY

Inspirations lead to innovations. In 2017 our inspirational trend guide identifies four

consumer archetypes decoded from social and cultural shifts and translated into personal

care trends – CUSTOM, ORIGIN, REVIVE, and BALANCE.

Each is packed with market insights to stimulate new ideas for inspirational formulations,

creative applications, product design, and branding.

CLARIANT.COM/BEAUTYFORWARD