Be one step ahead
BE INSPIRED BY OUR NEW TRENDS AND FORMULATIONS
OUR BEAUTYFORWARD® TREND GUIDE FOR THE PERSONAL CARE INDUSTRY
Inspirations lead to innovations. In 2017 our inspirational trend guide identifies four
consumer archetypes decoded from social and cultural shifts and translated into personal
care trends – CUSTOM, ORIGIN, REVIVE, and BALANCE.
Each is packed with market insights to stimulate new ideas for inspirational formulations,
creative applications, product design, and branding.